100 MILLION HAIR TIES AND A VODKA TONIC WINS BUSINESS BOOK AWARD
By Contributor Francesca Stainer
Last night at the Business Book Awards 2021, LID Publishing were over the moon to hear that 100 Million Hair Ties and a Vodka Tonic by Sophie Trelles-Tvede won the Business Journey category! Find out more…
The Business Book Awards highlights Leadership, Change and Sustainability in business through the promotion of Business Books and their authors, who share their industry knowledge, experience and expertise in published book form. The shortlist was announced on 4 March 2021 and the category winners were announced live on 25 May 2021. To view the winners in different categories, click here.
The judges said of Sophie’s book: “An inspirational tale of passion and determination…an inspiring role model for all entrepreneurs.”
In receiving her award, Sophie Trelles-Tvede said: “I am happy that I can inspire people and entrepreneurs around the world.”
100 MILLION HAIR TIES AND A VODKA TONIC BY SOPHIE TRELLES-TVEDE
“Why didn’t I think of that genius idea?” This is the remarkable, at times funny, story of a young entrepreneur who, aged 18 and with $4,000 and no other funding, started up invisibobble – the revolutionary hair ties that have taken the haircare industry by storm. Today, Sophie Trelles-Tvede’s company has sold over 100 million hair ties around the world and turns over $15 million.
As a first-year university student, getting ready for a party, Sophie spotted an old telephone cord and decided to use it to tie her hair with. The next morning, she noticed something different with her hair: she did not have a headache after untying the cord and there was not much of a mark (or kink) in her hair. The genius idea of invisibobble was born right there! This is the story of the idea and thereafter – the ups and downs, funny and serious moments, of an entrepreneur’s journey that will inspire others and reveal what it takes to succeed.
ABOUT THE AUTHOR
SOPHIE TRELLES-TVEDE calls herself a “Third Culture Kid”. She was born in Denmark, went to school in Zurich, studied in England and now works in Munich. After founding invisibobble in 2012, the idea of the spiral hair tie became a true success story. In 2016 Sophie was honoured by Forbes Magazine 30 under 30.