NEW BOOK ABOUT MODERN NETWORKING ACQUIRED BY LID BUSINESS MEDIA LTD
By Guest Contributor Francesca Stainer, Communications Manager
22 July 2021 – LID announces the signing of a new and original book on the crucial business skill of networking.
Written by a legal professional known for her outstanding networking and who has spent nearly her entire career developing her networking skills, the book Great Networking: The Art and Practice of Building Authentic Relationships will provide proven advice for virtually anyone in today’s business world in which networking has become more important than ever.
ALISA GRAFTON SPEAKS OF HER OWN EXPERIENCE IN NETWORKING, AND COMMENTS:
“When I first came to the City some 20 years ago, I knew no-one and didn’t have access to any network – professional or personal. Having since built a successful career in a niche and traditionally closed (to outsiders) industry, in the professional services, I credit my learned, tried and tested skills in networking effectively as being a key reason for my success. Networking has brought me wonderful clients, academic, social and business development opportunities, as well as fascinating contacts in other industries and authentic connections in life.”
Alisa Grafton describes her book as “a 21st century handbook for those who want to learn a real practitioner’s secrets to building, nurturing and reaping the benefits of productive and dynamic professional relationships. Building on the principles of integrity and authenticity, I will take you on a journey to understand why the much-lauded skill of networking can feel so intimidating to start with, and then how to develop the necessary mindset and techniques to build your social capital.”
MARTIN LIU, PUBLISHER OF LID, COMMENTS:
“Almost everyone in business today has to learn to be an effective networker. What is particularly exciting about Alisa Grafton’s book is that it will offer unique insights of a professional and practitioner who has really achieved success through great networking.”
ABOUT ALISA GRAFTON
Alisa Grafton is a Partner at De Pinna Notaries, a leading firm of Scrivener Notaries in London, and assists law firms, investment banks and multinationals to execute cross-border transactions. Her book Great Networking: The Art and Practice of Building Authentic Relationships will be published in Spring 2022 and will be one of LID’s highlight titles of the season.
For more information, please contact:
Francesca Stainer | Communications Manager