How to be an expert at time management by Dan White

By Guest Contributor Dan White

Author of The Soft Skills Book, Dan White gives his top tips on time management.

Time is a precious commodity. Successful people tend to make time for what’s important to them by minimizing the time they spend on dull, unimportant things. If you want to advance your career, build personal relationships, relax and enjoy your personal life, you need to find ways to minimize time spent on low-value activities.


Here are four things you can do to help:













This means deciding what to do and when. A good tip is to plan the week ahead in broad brushstrokes and the day ahead in detail. Schedule complex tasks for when you’re at your best (early on, if you’re a morning person) or when you know you won’t be disturbed.



For less important tasks, it’s worth setting yourself a time limit. If you do, there’s a good chance you’ll complete the task on time. If you don’t give yourself a deadline, you’ll invariably work for longer than the task warrants.



Most of us think we can multi-task, but it has been proven that every- body works better if they focus on one thing at a time. This is especially true for repetitive tasks because we get faster as we go along. It pays to do these in batches, like responding to emails in bulk. It’s also helpful to avoid distractions, such as responding to messages, in order to maximize our concentration and minimize the time taken.



A great way of saving time is to swap work with colleagues, allowing you to focus on what you do best and can do quickly. Meanwhile, your colleagues focus on tasks that you find particularly time consuming.

When it comes to deciding what you should spend your time doing, the task prioritization matrix can help. This grid is based on the principle that if something is important, it deserves time being devoted to it, and if something’s urgent, it needs to be done soon.

















A lot of people find one simple piece of advice helpful: write things down. This has two huge benefits:

• You won’t forget what needs to be done

• Your mind can relax, knowing that it doesn’t have to keep a mental record of your ‘To-Do List,’ which creates a sense of calm that contributes to a good night’s sleep


DAN WHITE is a marketing and insights innovator. His frameworks and visualizations have influenced generations of marketers via the methodologies they have informed, including the world’s leading brand measurement, media evaluation and copy-testing systems. This unique blend of expertise ensures that every piece of advice offered in The Smart Marketing Book and The Soft Skills Book is based on robust evidence and a wealth of practical experience.




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The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles – applicable for anyone who wishes to improve their organization’s financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.

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