Celebrating female entrepreneurship and innovation – Sophie Trelles-Tvede

By Guest Contributor Francesca Stainer

Join the event by DKUK and LID Publishing on 5th October to celebrate female entrepreneurship and innovation with this panel discussion from successful female entrepreneurs, like Sophie Trelles-Tvede, Founder of invisibobble and author of award-winning book, 100 Million Hair Ties and a Vodka Tonic. 



DKUK are proudly partnering with member company, LID Publishing, and are excited to host this event to celebrate pioneering female entrepreneurs who strive to fully achieve their visions and change the world, while championing and celebrating gender diversity through innovation.

We are joined by a leading panel who will be sharing their knowledge and encouraging entrepreneurial growth for women throughout the UK and the Nordics.  This event is about connecting with others, finding your power in business and hopefully will leave you feeling inspired.

Join us for this lively panel discussion as we highlight some of the most forward-thinking initiatives in this space.

Please note: Details of accessing the webinar and information about the panellists will be sent to you by text message with a link to everything you need!



Sophie Trelles-Tvede, Founder of invisibobble and author of award-winning book, 100 Million Hair Ties and a Vodka Tonic. 

She calls herself a “Third Culture Kid”. She was born in Denmark, went to school in Zurich, studied in England and now works in Munich. After founding invisibobble in 2012, the idea of the spiral hair tie became a true success story. In 2016 Sophie was honoured by Forbes Magazine 30 under 30. She is also author of 100 Million Hair Ties and a Vodka Tonic (LID Publishing, 2020) which recently won Business Book of the Year Award 2021 in the Business Journey category.






“Why didn’t I think of that genius idea?” This is the remarkable, at times funny, story of a young entrepreneur who, aged 18 and with $4,000 and no other funding, started up invisibobble – the revolutionary hair ties that have taken the haircare industry by storm. Today, Sophie Trelles-Tvede’s company has sold over 100 million hair ties around the world and turns over $15 million.

As a first-year university student, getting ready for a party, Sophie spotted an old telephone cord and decided to use it to tie her hair with. The next morning, she noticed something different with her hair: she did not have a headache after untying the cord and there was not much of a mark (or kink) in her hair. The genius idea of invisibobble was born right there! This is the story of the idea and thereafter – the ups and downs, funny and serious moments, of an entrepreneur’s journey that will inspire others and reveal what it takes to succeed.





10:00 Log in & welcome
10:05 Fireside chat 
Introductory remarks by Christina Schiøtt Liaos, European Investment Lead & Regional Director Europe North, Department for International Trade (DIT)

Lisa Dalsgaard, Founder and CEO of Goodiepack

Sophie Trelles-Tvede, Founder of Invisibobble

Stine Jersie Olsen, Chief Consultant – Growth & Impact at Danske Bank

Moderated by:

Sangeeta Waldron, Founder, Serendipity PR & Media

10:45 Q&A
11:00 End of programme