THE SMART SELLING BOOK
Using brains, not brawn, to succeed in sales
Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today’s highly competitive marketplace, creating an advantage through sales is imperative.
Distilled into this single, handy-sized volume are twenty tips, advice and techniques to help anyone to improve their sales capability. It provides insights and tools to develop a more considered, smarter approach to overcoming any sales-related problem and situation. Each piece of advice is accompanied by graphic devices to aid understanding.
Mark Edwards is the founder of Whiteboard Strategies, a consultancy that specializes in visual communications that works with world-leading companies (including Symantec, Vodafone, Toshiba). He is the author of The Visual Communication Book and The Smart Selling Book (LID).
Hardback ISBN: 978-1-911498-31-5
Ebook ISBN: n/a
Format: 180×120 mm
Number of pages: 120