This book explores the idea that a new ‘values economy’ is emerging. The successful organizations of tomorrow will establish a shared consensus of values between stakeholders – providing transparent communications and inclusivity. It then offers a practical enabling methodology: the SERVICEBRAND approach, combining brand identity, employee engagement and customer experience. The SERVICEBRAND approach will redefine the nature of business: one ecosystem of values-driven service for multiple stakeholders driving sustained organizational performance and authentic business success.