Rules for rebels, mavericks and innovators

Both enlightening and entertaining, Dr Max Mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation. You’ll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of creativity zombies and get to innovation paradise.

Drawing on over 30 years of the author’s research and experience, this honest, straight-to-the-point playbook can be dipped into or read cover to cover, giving you important reminders and guidance on how to make new ideas useful. Are you ready to change the world?


Max Mckeown
Dr Max Mckeown is a globally recognized innovation expert and the award-winning author of The Strategy Book, The Innovation Book and Adaptability. He is a strategic advisor to some of the world’s most admired companies with an enlightening, edgy, entertaining style that transforms cutting edge research into practical ideas with real world power. He is based in the UK.

Price: £9.99
Hardback ISBN: 978-1-912555-43-7
Ebook ISBN: n/a
Format: 180×120 mm
Number of pages: 184
Territories: World
Rights: All