Using words, drawings and whiteboards to sell big ideas

A picture paints a thousand words or so the saying goes. We undoubtedly live in a visual world. Surrounded by, and immersed in, a never-ending stream of visual images, icons, colours, graphics and illustrations, we have learned to convey even the most abstract of concepts by using the simplest of building blocks: words, images and shapes.

This highly practical and accessible book will help anyone understand the power of visual communications quickly and how you can use it as an attention-grabbing presentation medium. In doing so, you will learn how to show, tell, and sell your story, products, services and ideas more effectively.


Mark Edwards
Mark Edwards is the founder of Whiteboard Strategies, a consultancy that specializes in visual communications that works with world-leading companies (including Symantec, Vodafone, Toshiba). He is the author of The Visual Communication Book and The Smart Selling Book (LID).

Price: £9.99
Hardback ISBN: 978-1-907794-94-0
Ebook ISBN: 978-1-911498-33-9
Format: 180×120 mm
Number of pages: 112
Territories: World
Rights: All