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How to Market a Brand Globally? with Dan White
How to Market a Brand Globally? with Dan White By Guest Contributor Dan White Author of The Smart Branding Book, Dan White, shares how you can effectively establish your brand in the global market.
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How to Identify Your KPIs? with Dan White
How to Identify Your KPIs? with Dan White By Guest Contributor Dan White Author of The Smart Branding Book, Dan White, explains how you can pick the right Key Performance Indicators (KPIs) for your brand.
How to Choose the Right Name for Your Brand? with Dan White
By Guest Contributor Dan White Author of The Smart Branding Book, Dan White, shares how to choose the best possible name for your brand.
Beyond Omnichannel: The Phygital Imperative by Dimas Gimeno & Luis Lara
By Guest Contributors Dimas Gimeno & Luis Lara Authors of Retail Reset, Dimas Gimeno and Luis Lara, explore why many retailers failed to integrate a successful omnichannel, and how the new phygital concept can help correct the errors from the…
From Value to Value Plus by Dimas Gimeno & Luis Lara
By Guest Contributors Dimas Gimeno & Luis Lara Authors of Retail Reset, Dimas Gimeno and Luis Lara, explore why retailers should focus on both rational and emotional connections with their customers in order to be successful in today’s market.
Do Digital Native Vertical Brands (DNVB) have a future? by Dimas Gimeno & Luis Lara
By Guest Contributors Dimas Gimeno & Luis Lara Authors of Retail Reset, Dimas Gimeno and Luis Lara, share whether DNVBs can survive if they keep doing business in the digital world only.
How to nail a job interview?
By Guest Contributor Laura Autumn Cox, Member of Toastmasters International
Are physical stores dying? by Dimas Gimeno & Luis Lara
By Guest Contributors Dimas Gimeno & Luis Lara Authors of Retail Reset, Dimas Gimeno and Luis Lara, reveal what the four waves of change in retail are.
How to Give a Speech at a Leaving Do for Your Manager
By Guest Contributor Paul Carroll, Member of Toastmasters International
Decision method to avoid management mistakes by Marce Fernández
By Guest Contributor Marce Fernández Author of The Wrong Manager, Marce Fernández, reveals a proven method to help managers avoid making errors.