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Beyond Omnichannel: The Phygital Imperative by Dimas Gimeno & Luis Lara
![](https://www.lidpublishing.com/wp-content/uploads/2023/02/RetailReset_LID-768x432.jpg)
By Guest Contributors Dimas Gimeno & Luis Lara Authors of Retail Reset, Dimas Gimeno and Luis Lara, explore why many retailers failed to integrate a successful omnichannel, and how the new phygital concept can help correct the errors from the…